The Importance of Banner Images to Add Impact to Your Web Site
Strong banner images help add impact to web site designs. When professional services firms such as architecture firms, accounting firms, law firms, and others have professional headshots taken, they'll often miss the opportunity to create banner images.
Because I'm a Minneapolis commercial photographer who shoots lots of professional headshots, I encourage my clients to also have me shoot environmental portraits or lifestyle photos of people at work.
Because banner images, by their very nature, sit at the top of a web page, they have to be narrow enough so they don't completely dominate the view. It's important to shoot environmental portraits so that enough canvas is available from side to side and top to bottom to allow for cropping.
Depending on the page layout and the image, a 3:1 ratio usually works well, as it does in the photo of an architect and his client at work.
Sometimes a 4:1 ratio is even better because it gives the web site designer more room to add page content below the banner. The above image of an accountant at work, basically lifestyle for business, shows the CPA working with multiple screens.
The image below of the auto mechanic in his shop is an excellent banner image for a repair shop's web site.
Similarly, the image below of the owner of a landscape design firm is a different kind of business headshot. Even though he is not looking at the camera and isn't in his office, this image has strong impact and color. It would look great at the top of a web page or homepage.
Two attorneys in conference provides a great header or banner for a web page as opposed to a traditional business portrait that would be hard to crop to the correct ratio. This image is a 4:1 ratio.
Even studio headshots can be formatted in this way. They can be strong banners and can provide a business client with different design options when their designers create their web site.
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Silverman Be Remarkable
Steve Silverman
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steve@silvermanberemarkable.com